Hey, I'm Laura

Hey, I'm Laura

Itā€™s lovely to meet you!

Iā€™m a social media strategist based in London, and Iā€™ve been working in the social media industry since 2012. (Instagram was barely a year old when I started my first corporate job in social media!).

I specialise in building social media strategies for creators and brands, helping my clients reach their goals but building a plan that helps them prioritise and get ahead.

Iā€™ve also built my own community of 95,000 on Instagram and TikTok too, which hopefully proves that I practise what I preach!

My career so far

My start in the industry

  • Back when I was a brunette and practically a teenager (šŸ˜‚) my first social media role was in the travel industry. I was a Social Media and Content Exec for TUI, managing the social pages for four adventure travel brands, which I loved.

    During my time at TUI I went on an eight week sabbatical where I travelled around the world solo! It was an amazing first role and Iā€™m so grateful to everything I learnt there.

Next up, Canon

  • Leading the social media and influencer strategy at Canon UK was another dream role. I was the first social media hire for the UK and Ireland team (back in 2015, social was still quite new for brands!) so as you can imagine, there was A LOT to do and I loved the challenge.

    Iā€™d grown up loving photography so working for one of my dream brands - in a marketing and comms team of 40, was a privilege.

And nowā€¦

  • Iā€™ve been working for myself since early 2020, building my little corner of the internet at Influence Tomorrow.

    I specialise in supporting both creators and small businesses with their social and sort of accidentally, Iā€™ve become a creator myself.

    Iā€™ve had a lot of imposter syndrome myself around being a creator, but Iā€™m embracing it now and Iā€™m really proud to have grown such a supportive, friendly community.

Things that Iā€™m especially proud of

(And Iā€™m learning that youā€™ve got to blow your own trumpet if you work for yourself!)

  • Social media is all about building a community who cares about you and what you do (because YOU care about them. Itā€™s a two way street!). I post 2-3 times a week on Instagram aand TikTok, showing up to share my advice.

  • There are 90,000 of us in my Instagram community, which is such an honour. In 2023 I was also nominated for a B Creator award in the business category for the work I do over there. (The B Creator awards is the biggest influencer awards platform in the UK, so that just feels insane to me!)

  • At Canon, we ran the best creator events and Iā€™m so proud of what we created. Our instameets were one of those ā€œsecret, but not so secretā€ things that always blew up: we opened up an abandoned tube station in London, put on a gig in the caves of Somerset House, hired out some of the coolest rooftops in London - it was such a pleasure.

  • Another part of my role at Canon was social media coaching - I worked with the best professional photographers in the UK to support them with their social. I held two week-long coaching sessions at Wimbledon (yes, THE Wimbledon!), visited the Royal Navy HQ, supported the senior leadership teamā€¦ the list goes on!

  • And something Iā€™m hugely proud of is the relationships Iā€™ve built. Social media is deeply personal (your heart goes in to every post!) so protecting the creators and brands I work with is always a priority of mine. You come first, so my plans are always bearing in mind your work-life balance, mental health and your potential.