Hey, I'm Laura
Hey, I'm Laura
It’s so lovely to meet you!
I’m a social media strategist based in South London, and I’ve been working in the social media industry for over 14 years, since 2012.
After years of working in house and leading social media teams, I specialise in building social media strategies for creators, brands and industry leaders, helping them put their goals and priorities first. I love looking at the detail, so I’ll take a really close look at your insights, content and niche to see where the greatest opportunities for you are.
I’ve had some real success stories over the last six years - big follower milestones, publishing deals, helping individuals become the leading creator in their industry - and I’m only just getting started.
I’ve built my own community of 85,000 followers on Instagram too, which hopefully proves that I practise what I preach!
I also love travelling, and try and take my work on the road whenever I can, and I work with clients from all over the world - from the UK to the US, to New Zealand and Australia.
My career story so far
My start in the industry
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Back when I was a brunette and practically a teenager (😂) my first social media role was in the travel industry. I was a Social Media and Content Exec for TUI, managing the social pages for four adventure travel brands, which I loved.
During my time at TUI I went on an eight week sabbatical where I travelled around the world solo! It was an amazing first role and I’m so grateful to everything I learnt there.
Next up, Canon
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Leading the social media and influencer strategy at Canon UK was another dream role. I was the first social media hire for the UK and Ireland team (back in 2015, social was still quite new for brands!) so as you can imagine, there was A LOT to do and I loved the challenge.
I’d grown up loving photography so working for one of my dream brands - in a marketing and comms team of 40, was a privilege.
And now…
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I’ve been working for myself since early 2020, building my little corner of the internet at Influence Tomorrow.
I specialise in supporting both creators and small businesses with their social and sort of accidentally, I’ve become a creator myself.
I’ve had a lot of imposter syndrome myself around being a creator, but I’m embracing it now and I’m really proud to have grown such a supportive, friendly community.
If you’d like to find out more about my previous experience, please feel free to head over to my LinkedIn!