Hey, I'm Laura

Hey, I'm Laura

It’s so lovely to meet you!

I’m an experienced social media strategist who works with creators, brands and industry leaders, supporting them with their channels, their content strategy and helping them get more opportunities online.

After years of leading social media teams at brands, I’ve been working in the industry since 2012 - I realised that creators and individuals had very little support when it came to their own social media. In 2020 I started my own consultancy, Influence Tomorrow, and the rest is history!

My ‘big thing’ is spotting the opportunities you might have missed: what’s growing your account, trends and themes, which new features the platforms have launched that could be useful to you. I work across so many niches that after 14 years of doing this, I’m here to support you in any way I can!

I’ve had some real success stories over the last six years - big follower milestones, publishing deals, helping individuals become the leading creator in their industry - and I’m only just getting started! I’ve also built my own community of 80,000+ followers on Instagram too, which hopefully proves that I practise what I preach.

My career story so far

My start in the industry

  • Back when I was a brunette and practically a teenager (😂) my first social media role was in the travel industry. I was a Social Media and Content Exec for TUI, managing the social pages for four adventure travel brands, which I loved.

    During my time at TUI I went on an eight week sabbatical where I travelled around the world solo! It was an amazing first role and I’m so grateful to everything I learnt there.

Next up, Canon

  • Leading the social media and influencer strategy at Canon UK was another dream role. I was the first social media hire for the UK and Ireland team (back in 2015, social was still quite new for brands!) so as you can imagine, there was A LOT to do and I loved the challenge.

    I’d grown up loving photography so working for one of my dream brands - in a marketing and comms team of 40, was a privilege.

    I also started to see how much I loved the social media coaching side of my role. I worked with the exec board to support them with their social, and hosted social media workshops at Wimbledon (with photographers over the tournament), at the Navy’s Headquarters in Portsmouth - the list goes on!

And now…

  • I’ve been working for myself since early 2020, building my consultancy at Influence Tomorrow.

    I specialise in supporting both creators, thought leaders and brands with their social. I’d say I’m a mix between a content creator consultant, social strategist and a coach - and everyone I work with, I support in a different way (depending on what they need - whether it’s a strategy for their channel, content planning, product launches!)

    I also have my own Instagram community. When I started this consultancy, it was important to me that I practised what I preached - and over 80,000 people follow me over on Instagram at @laura_influencetomorrow (which I’m really proud of!). Now, I can’t imagine not running my content creator consultancy.

LinkedIn

If you’d like to find out more about my previous experience, please feel free to head over to my LinkedIn!